Strategies Increase Customer Loyalty

Customer loyalty is a priority for the company, because it is a long-term assets .. Loyal customers better than less loyal customers. And have loyal customers who typically make a profit along the way the company's business. But although in general they accept the value of a loyal customer, I'm not sure that many business people who know very well what the meaning of loyalty. If a customer dinner regularly at a certain restaurant for 10 years, is he loyal? What if he only comes twice a year? If a family to buy 80% of their needs from a particular supermarket, whether the family is loyal? What if they bought only 60% of their needs there?


Loyalty, like many other concepts that we encounter in marketing and consumer psychology is a state of mind. Loyalty is a subjective concept, the concept is best defined by the customers themselves. Of course there are levels of loyalty. Some customers more loyal than others, and customers more loyal to some companies and less loyal to another company. Some customers may be loyal to more than one company or brand in a category of product or service. This is true particularly in cases where doing business with one company alone does not make sense. For example in the case of restaurants. Very few people are completely loyal to one restaurant to the point where the diner is the only one they visit. But it may be loyal to a restaurant, or even have a relationship with him even though we very rarely visit these restaurants.

A popular restaurant has a strategy to increase customer loyalty and relationships that visit their restaurant on a regular basis to help them find prospective employees. Mengahadapi lack of manpower and plans to open 2 new restaurants fruit, manager of the restaurant decided to ask his regular customers recommends people who may be hired at home to eat. He put up a sign in the newsletter that she sent two times a year on his regular customers asked them to recommend "a caring person and knowledgeable" as they want. Two hundred people responded to its customers, and the manager employs 25 women and a man servant. Managers clearly demonstrate the existence and value of two-way customer relationships. Customers continue to demonstrate their personal investment in these restaurants. The manager said that some customers behave like a proud parent when they were told that they recommend people hired or promoted. This strategy can also apply in other bisni and hubungsn to increase customer loyalty. Good luck