Kick-Business Strategy

Learning from success stories of companies leading the global scale in serving customers, there seems to be some wisdom to be learned. The main lesson that can be taken is this: that the process turned out to be serving customers begins with the choice of the correct strategy. In other words, the process of serving the needs of the customers had not suddenly appeared from the sky, but must be reconciled with the choice of corporate strategy (corporate strategy) that has been decided.

In this context there are three strategies that stance often applied by companies world-class. The first style is the choice of strategy-oriented product leadership (product benefits). Companies in this category are always trying to create products with premium quality, and always one step ahead compared to competing products. They do not hesitate to spend huge funds for the R & D to create the products that ciamik. Intel is known for its Pentium series probably the most perfect examples for this category. Or haute couture companies like Louis Vuitton bag fame with his product. And of course, we must point BMW and Ferrari, the two automakers are always creating legendary products nan charming.


The second style is a strategy-oriented option operational excellence (operational excellence). For companies in this category, the most important is to build a business process that is super efficient. The hope, with the efficiency of this process, they were able to suppress the production costs, and ultimately be able to sell their products with more competitive prices. Dell, Texas computer company that is worth mentioning the sample in this category. With models and business processes are very efficient, they are able to create desktop products with a more komptetitif prices than its competitors, like IBM and HP.

The last style is an option strategy that refers to the customer intimacy (intimacy with the customer). For companies in this category, the most important is to build an intimate relationship with its customers; the hope of creating a lasting relationship. Many companies in the field of hospitality and also flight melakoni this strategy in order to build loyalty among pelangggannya. Harley Davidson is also very well known to have extraordinary relationships intimate with the users; so they can build a very intense fanaticism with millions of fans around the world.

Of course, many companies are also combining different stance, and not just focus on one style. Honda for example, but is known to have products that are superior, also known to have business processes very efficient. Similarly, Singapore Airline. In addition to flight ciamik products, they also have expertise in building intimate relationships with its customers.

Thus, the three style appropriate business strategy put forward. Row stance that if performed with high precision is guaranteed to deliver the benefits of the players in the ark.

source: strategimanajemen.net