Business Sense

business is an organization that sells goods or services to consumers or other businesses, for a profit. Historically the business of business English language, from basic word busy, which means "busy" in the context of the individual, community, or society. In that sense, busy with activities and profitable work.

In a capitalist economy, where most businesses are owned by private parties, business formed to make a profit and increase the prosperity of their owners. Owner and operator of a business get rewarded in accordance with the time, effort, or the capital they provide. But not all business profits like this, for example, cooperative businesses that aim to improve the welfare of all members or a government institution that aims to improve the welfare of the people. This business model contrasts with the socialistic system, where big business is owned mostly by the government, the general public, or the trade unions.

Etymologically, means the situation where the business person or a group of people busy doing things that make a profit. The word "business" itself has three uses, depending skupnya - the use of the word singular may refer to business enterprises, namely the unity of the juridical (legal), technical, and seeking economic profits. The use of a wider can refer to a particular market sector, such as "the business of television." The most extensive use of referring to all activities undertaken by community providers of goods and services. However, the definition of "business" the right is still a matter of debate until now.

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Learning From Failure

Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures.

Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy.


Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. At 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

When I started the business with friends, sayapun repeated failure again. I started with the failure of a Salesman Book, telex Salesman by phone, and car salesmen pengkilap materials. Primagama who only got 2 students in this campaign has done a fairly intense. CV. Wijaya, the company that serves the car care services that eventually die. Similarly, business start computer education center "IMKI", just get AMIKOM 3 students and trusted by only 6 students. I'm with my friends trying to learn from failure, then make corrections and improve mecoba for success

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Tips of successful entrepreneurial ideas

How to search for entrepreneurial ideas in order to run a business that we could walk a success? Internet provides lots of useful information for developing your entrepreneurial business for more mencapat successful stage from now.

There are tools that have been provided is from google. With the tools that must be analyzed for free is what's required of people or what trends are developing. That way we can make a product successful entrepreneurs because it takes a lot of people.

Business ideas that you may get from this online tool probably will surprise you. Because there may be alternative products that can be made. And of course we are profitable in business.

Ok! Bebincang star will not be much longer. This idea of the tool maker google (Actually there bebarap, but this time only two that proved successful).



Google Keyword Tool. Well in this website will show how many people are interested in your entrepreneurial product. Also be shown the average number of people are looking for per month.

Try to type one example of an entrepreneurial product: shoes. There you can find out how many other enthusiasts, you are also displayed other ideas that could be explored as cheap shoes, cheap women's shoes and so on.

Now of course after you get other ideas that fit with your product. Then you can develop to make your business more successful entrepreneurs again. Sttttttt! You also can see how much your competitors.

Google Insights for Search. If the above are tools to find business ideas that show the average person looking for her. Other then this? He will show the trend of the product / dicarai information.

To be more accurate and successful businesses using the tools above, the filter also search by country and year.

Try again you type shoes, Yup there will be available later wirausa other ideas associated with the shoes. More profitable than the business side. There is available information for areas perseberan business ideas. You can easily see the province or country who want your product.

Of course, because it created the idea of information from the internet search results will certainly be better if you sold an entrepreneurial product online. That way you will add the business successful. Yep! Hopefully the above tools can help your entrepreneurial business.

source: blogbintang.com

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Strategy Holding Angry

When I was a student, I entered the bookstore. I'll buy a pen with a pen how to choose a few that exist. As soon as I pull a pen from his place, another pen fell. I took the pen that fell, then returned to its place. The owner scolded me. Finally I decided to not buying the pens and the store owner more upset, then I left the store. Since then I have never again to store, for fear that scolded again. Likewise, when I forgot to pay credit card bill one foreign bank, I was given a letter in an angry and

uncomfortable, as if I as a customer who was not responsible. I immediately closed two credit cards from the bank. In case I have a credit card is more than 7 years and during that time I became a good customer. Since then I promised myself to not have a credit card again, to see that I was not treated like that again. Errors of this collection in my opinion is very bad.

source : msuyanto.com

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Tips Being Netpreneur

Here are some tips to become a successful netpreneur,
1. Speed.

With all the acceleration of technological development, globalization, and the Internet, the rate of change was faster than I ever imagined. Therefore, you should be able to anticipate and react quickly, but also calculating.

2. Adapting capabilities.

The rate of change in the world of internet business requires a more flexible and adaptive than ever before.
You should be able to add knowledge and menginterpretasinya, and respond quickly to any changes occur, both in technology and competition, also at the turn patterns and buyer-market.

3. Experiment.

A netpreneur must be willing to try new ideas in the dibidiknya market. You do not have much time or just rely on "market research" which is not up to date to evaluate your actions. Experiments and ready to move quickly to adapt to what is needed and what the market to you.

4. The Constant innovation.

Launching a product to market is just a beginning.
Encouragement competition and relentless market demand for improvements to the business focus on innovation is very important.

5. Collaboration.

It is the nature of a collaborative netpreneur. You can not work alone in the movement at this speed. The Internet allows you to involve a lot of company owners in each step. Starting from the birth of a product through research, product development, packaging, delivery, support and the process of ongoing improvement.

6. Be Distribution Drive.

Real challenges of today's business world is-spread distribution and brand identity of your products and services -.
One thing that most felt, the Internet minimize the resistance distribution. For that, you need to build brands and distribution channels for the sake of continuity of business success.

7. Focus On Niche Market.

Internet reach and distribution business opportunities in new markets open. Therefore, netpreneur must focus on market sectors are well defined, namely the niche market or niche markets, in order to achieve a dominant position or find a market or under-served yet. Despite the fact, the most exciting opportunities lie in creating new markets.

8. Be multidisciplinary.

Companies in the new economic era as now create solutions by integrating various disciplines such as technology, content, graphics, services and relationships. Therefore, a successful netpreneur usually understand the various disciplines.

That is the ability to possess a netpreneur the business environment changing rapidly.


source: adabisnis.com

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Kick-Business Strategy

Learning from success stories of companies leading the global scale in serving customers, there seems to be some wisdom to be learned. The main lesson that can be taken is this: that the process turned out to be serving customers begins with the choice of the correct strategy. In other words, the process of serving the needs of the customers had not suddenly appeared from the sky, but must be reconciled with the choice of corporate strategy (corporate strategy) that has been decided.

In this context there are three strategies that stance often applied by companies world-class. The first style is the choice of strategy-oriented product leadership (product benefits). Companies in this category are always trying to create products with premium quality, and always one step ahead compared to competing products. They do not hesitate to spend huge funds for the R & D to create the products that ciamik. Intel is known for its Pentium series probably the most perfect examples for this category. Or haute couture companies like Louis Vuitton bag fame with his product. And of course, we must point BMW and Ferrari, the two automakers are always creating legendary products nan charming.


The second style is a strategy-oriented option operational excellence (operational excellence). For companies in this category, the most important is to build a business process that is super efficient. The hope, with the efficiency of this process, they were able to suppress the production costs, and ultimately be able to sell their products with more competitive prices. Dell, Texas computer company that is worth mentioning the sample in this category. With models and business processes are very efficient, they are able to create desktop products with a more komptetitif prices than its competitors, like IBM and HP.

The last style is an option strategy that refers to the customer intimacy (intimacy with the customer). For companies in this category, the most important is to build an intimate relationship with its customers; the hope of creating a lasting relationship. Many companies in the field of hospitality and also flight melakoni this strategy in order to build loyalty among pelangggannya. Harley Davidson is also very well known to have extraordinary relationships intimate with the users; so they can build a very intense fanaticism with millions of fans around the world.

Of course, many companies are also combining different stance, and not just focus on one style. Honda for example, but is known to have products that are superior, also known to have business processes very efficient. Similarly, Singapore Airline. In addition to flight ciamik products, they also have expertise in building intimate relationships with its customers.

Thus, the three style appropriate business strategy put forward. Row stance that if performed with high precision is guaranteed to deliver the benefits of the players in the ark.

source: strategimanajemen.net

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Creator Market Strategy

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy)


Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service.
Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations.
Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.
Source: msuyanto.com

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Islamic and Human Welfare

Etymologically, means the rules of sharia, or decree which Allah has commanded the servants of His. Sharia is the standard rule of Allah SWT created to regulate human life. Syaria'ah a legal system based on revelation, or also called syara 'or syir'ah (Qaradawi, 1990:37).

Ismail (1992) in developing Islamic banking and finance, starting from the Islamic understanding of the basic elements, namely Aqidah, Sharia and Akhlaq. Aqidah regarding all forms of belief and trust in God which becomes the handle of every Muslim. Sharia associated with all forms of action taken in the practice of a Muslim in creating confidence and trust. While Akhlaq covers all aspects of the behavior, attitude and work ethic of a Muslim who performed the act of practice. Aspects of Sharia may be divided into two areas, namely Worship and Muamalah. Associated with the practice of worship a Muslim to serve God, while Muamalah associated with the relationship between man and man.

However, economic activity, political activity and social activities are part of Muamalah. Islamic banking system is part of economic activity, which relates to Islamic principles through Muamalah.

According to Imam al-Ghazali, the main purpose of sharia is to encourage human welfare, which aims to protect the religion (din) self (nafs), reason (aql), offspring (nasl), and property (maal). What are the guarantees terlindungnya five cases this means protecting the public interest and the desired (Chapra, 2000:101).

Task-oriented realization of Islamic humanitarian objectives of the primary benefits, secondary and tertiary (Qaradawi, 2003:77). The primary benefit that is something that must exist for the benefit of the religious establishment and the world. If something is missing, the benefit of humans would be difficult to materialize, would even cause damage, chaos and destruction. On the other hand, happiness and pleasure will vanish and the real losses will arise. To maintain it requires two things. First, something that can maintain and strengthen the foundations and rules of sharia and the main aspect is to maintain the existence of sharia. Secondly, something that can prevent the violation, directly or indirectly to an aspect of sharia and to avoid the extinction of sharia.

Secondary benefit is anything that needs to make allowances and reduce the difficulties that usually become an obstacle in achieving the goals. If the secondary benefit is not maintained, these constraints will hinder the achievement of goals, but not to cause direct damage to the public interest. The tertiary benefit is a worthy act according to custom and avoid actions opposed by the disgrace of common sense (al-Syathibi, 1388:243). Al-Syathibi further stated that the basic objectives of sharia consists of five components, the maintenance of religion, soul, lineage, wealth and common as presented al-Ghazali. Al-Qurafi adding a sixth component, the honor is often referred to as self-esteem (Qaradawi, 1990:63).

Sharia is the basis of wisdom and benefit of mankind in the world and the hereafter. This benefit lies in justice, love, prosperity and perfect wisdom. Anything that deviates from justice to oppression, from love to violence, from welfare to poverty, and from wisdom to folly is absolutely nothing to do with sharia (al-Jawziyyah, 1955).

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Long-term Assets

Losing customers is very harmful, because the cost of which is used to attract customers is great. Moreover, if customers are disappointed told family members, friends offices, associations and friends told the media.
But sometimes companies do not realize this.
My family experience teaches that. My wife shopping at one store on the street Magelang, buy different kinds of clothes for my wife and my two children, but my big boy whom I do not.
My wife also bought clothes for my children who do not take this by using an estimate for the size of her clothes.
Arriving at the house was bought clothes for my child is too small in size. Then my wife came back to the store to exchange the clothes.
"Proof of purchase where Mom?" Asked the cashier to my wife. "I throw, but it's still there label.


Prices and store this label tercatum "my wife said no receipt of purchase in the store can not be exchanged. Because annoyance.
My wife gave this shirt to the cashier, saying "Take this dress for you". Though these clothes cost only Rp. 60.000, -, but the store is losing customers loyal.
Loyal customers have been shopping for millions of dollars in the store.
Yet customers still have the potential millions rupian in the days to come for shopping in the store.
I hope the store to improve the rule, so that my family back again. This is the portrait of one of the ways customers manage most of the places we are.
Of the company may provide rules do not allow the return of goods that have been purchased.
When it is done, then the employee must be replaced. Or sometimes have to change data already entered the computer that possibility somewhat complicated, so lazy.
Sometimes even the words "goods which are purchased non-refundable".

However there is also capable of managing a store with good customer relations.
My wife shopping at other stores in the area Kotabaru. The case with my wife repeated.
But it was my son clothes that are too small can be converted back to a larger size.
Similarly, when the incident at the store in the area can also be redeemed Baciro back.
"Mother wife Pak Yanto yes" said one employee. Finding new customers is extremely difficult and huge costs.
So fitting today, we must look at existing customers as the company's long-term assets.

"God loves those who easily in the sale, purchase, settlement and billing.
He who gives to those who hold in distress (to pay the debt) or release him, then God will its with penghisaban light. He who receives re-purchase from people who regretted their purchase,
Allah will cancel (delete) fault on the Day of Resurrection.
"Words of the Prophet Muhammad.

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Product Velocity

The fourth step in selling products on the internet is to understand the price of the products we sell and the number of products sold within a certain time. The relationship between the two are usually referred to as product velocity. The more products we sell, the greater the velocity of his product. We can make a curve relationship between price and amount sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher price that we set the less the amount of products we can sell.



Average Sales Price can also be narrowed by stating in an item contained in the so-called Stock Keeping Unit (SKU) which is a term often used by off-line retailers to demonstrate a unique item in the inventory. For example, Seller A has three red shirts with the XL size is two, and blue with one L size pieces, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 is a blue shirt (number 1) . Key concepts to be understood without having to work on campaigns or do something special demand in the market or putting the regular SKU, the demand will not change in a period of 30 days to 60 days. Another variable that works is the supply, then we must also control the supply, though supply is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goal.

For example, Seller A sells 10 units of the SKU of each month at a price of $ 150. A seller has a target to increase its profits each month. SKU cost on a volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, the cost of SKUs down to $ 85. So this information can be made a variety of scenarios. The first scenario focuses on high margin, we are selling at a price of $ 150 sold 40 units at a cost of $ 100, then its gross margin ($ 150 - $ 100) x 40 = $ 2000. The second scenario focuses on the current margin, we are selling at a price of $ 120 sold 80 units at a cost of $ 100, then its gross margin ($ 120 - $ 100) x 80 = $ 1600. The third scenario focuses on low margins, we are selling at a price of $ 100 sold 160 units at a cost of $ 85, then its gross margin ($ 100 - $ 85) x 160 = $ 2400. By understanding the speed of product / price and a test allows us to get the approximate number of SKUs that we can sell and we expect vulume. By estimating the price and volume of our products will help make the preparation of resources and products are able to predict the margin we earn each month. If the product is not made by us, then we can negotiate the price with the source of our products at a price based on sales volume.

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Strategies Increase Customer Loyalty

Customer loyalty is a priority for the company, because it is a long-term assets .. Loyal customers better than less loyal customers. And have loyal customers who typically make a profit along the way the company's business. But although in general they accept the value of a loyal customer, I'm not sure that many business people who know very well what the meaning of loyalty. If a customer dinner regularly at a certain restaurant for 10 years, is he loyal? What if he only comes twice a year? If a family to buy 80% of their needs from a particular supermarket, whether the family is loyal? What if they bought only 60% of their needs there?


Loyalty, like many other concepts that we encounter in marketing and consumer psychology is a state of mind. Loyalty is a subjective concept, the concept is best defined by the customers themselves. Of course there are levels of loyalty. Some customers more loyal than others, and customers more loyal to some companies and less loyal to another company. Some customers may be loyal to more than one company or brand in a category of product or service. This is true particularly in cases where doing business with one company alone does not make sense. For example in the case of restaurants. Very few people are completely loyal to one restaurant to the point where the diner is the only one they visit. But it may be loyal to a restaurant, or even have a relationship with him even though we very rarely visit these restaurants.

A popular restaurant has a strategy to increase customer loyalty and relationships that visit their restaurant on a regular basis to help them find prospective employees. Mengahadapi lack of manpower and plans to open 2 new restaurants fruit, manager of the restaurant decided to ask his regular customers recommends people who may be hired at home to eat. He put up a sign in the newsletter that she sent two times a year on his regular customers asked them to recommend "a caring person and knowledgeable" as they want. Two hundred people responded to its customers, and the manager employs 25 women and a man servant. Managers clearly demonstrate the existence and value of two-way customer relationships. Customers continue to demonstrate their personal investment in these restaurants. The manager said that some customers behave like a proud parent when they were told that they recommend people hired or promoted. This strategy can also apply in other bisni and hubungsn to increase customer loyalty. Good luck

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How to Business Prophet

Other small companies that can win the competition with large companies more than 50 years is Belbin.
Even now there are customers who are widowed and living alone who phoned Belbin every week.
Belbin family-owned company is similar to Caviston, the customer until their offspring.
Belbin doing business in the real business of simply continuing his grandfather, brother and cousin.
Belbin because they know the quality of service and attention to customers.
Customers are treated with respect and given the best service regardless of their money spent.
Belbin specialization is to deliver customer purchases the customer's home.
For customers who use these delivery services can be done via telephone, fax, and even through the website of Belbin.
However there are also tgetap customers shopping at stores like Belbin.


Personal relationships with those customers who cause Belbin can thrive.
Belbin also has served customers in need of regular home delivery during office hours because they work full-time and appreciate the delivery service offered by Belbin.
Different strategies undertaken by Belbin other shops are a few potential customers to give their house keys to the Belbin. The keys are stored safely in a box stored in the Belbin office.
The personnel who deliver orders to the home that are often also the store owner can open the lock box and deliver their groceries at once opened their homes and refrigerators.
Often the things that were set in the refrigerator, even throwing rotten vegetables that have been stored in the refrigerator,
because the owner did not have time to clean the fridge when the home office for being too tired, so customers find it helpful to do the Belbin personnel.
Sometimes the conductor is when met with customers, invited the first drink, chat and take a few minutes set the groceries put into the refrigerator.
Would benefit by shopping brings to the customer's home? "Maybe I did not get benefits.
But we are not going to stop. We are indebted to him "said Robert Belbin, the owner of the store.
Mr. Belbin did not do anything special, tpi do what he used to do since from his grandfather.
Although not menghantanjaan financially profitable, but that's the value that customers remembered Belbin, so they remain loyal to the Belbin sampa their children and grandchildren.
In addition they also recommend to their children and grandchildren too. In this way Belbin did not know economic times are tough and very tight competition, Belbin glided in his own way.

High level of trust from our customers to the store Belbin developed because Belbin was treating customers fairly and responsive over the years.
While some people say that this kind of situation is difficult to imitate, but actually Belbin has provided the best example of the small shops can compete with big stores.
Indeed the situation developed by Belbin is a situation of rural communities between the vendor and buyer know each other and talk to each other and holding each other and trust in the bargaining easy.

Anas narrated that the Prophet never offered a saddle cloth and vessels for drinking and said, "Who wants to buy a saddle cloth and water jug?" A man offered it for a dirham and the Prophet asked if there was someone who would pay higher prices.
A man offered him a price of two dirhams, and he sells the goods to him (Timidzi, Abu Dawood and Ibn Majah).

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Leadership Style Heaven

According to Peter F. Drucker, leadership no connection apart from the culture (the culture) is carried by the community it serves. Cultures were even featured as an integral part in the overall leadership, the kind commonly known as a frame style (style), so there are terms of leadership style or leadership style Japanese Chinese or Western style of leadership and so on.

Leadership served a mission for the institution they serve, operate based on cultural and leadership activities serve to develop any productive work and making manjadi to perform each job, do it based on the breath, spirit and soul of culture. In managing the social impact and social responsibility, the existence and activities of the institution they serve, leaders do in the understanding of the culture.


In East and Southeast Asia, perhaps we can not hesitate to talk about Japanese culture, Korean culture, Chinese culture and the culture of Indonesia in addition to cultures of other, more local and regional nature. Indonesian culture, which according to Ki Hajar Dewantara is the culmination of all the regional culture, which then interact with each other and to adapt gradually dissolve into a single personality.
Leadership style taught Ki Hajar Dewantoro, "Tulodho Sung Ngarso Ing, Ing Madyo Karso Mangun, Tut Wuri Handayani", ie in front should be an example, in the middle must be supported and must follow behind, is one of the foundation's leadership style with Indonesian culture .

We also know Hasta Brata leadership style, which has the leadership qualities of the sun, moon, stars, wind, fire, clouds, oceans and earth. Leaders who have the qualities of the sun, should be able to provide a burning passion and power of spirit to his men. Leaders with the nature of the moon, must be interesting, given the beauty of working atmosphere, and association, as well as making light appears dark.
Leaders who have the star qualities, must be able to provide the right direction for the way an organization or institution. Leaders also must have the nature of wind. He must be able to communicate well, able to motivate and to fill the gap with the expression of his soothing words, not just criticize.
Leaders with the nature of fire, may be firm, without discrimination action against the guilty without hesitation. The nature of clouds has a strong authority, respected and loved by the people. Leaders must also possess the oceans and earth. That leader should be able to accommodate all the problems, remain patient and calm in providing solutions.
He also had to stand firm and strong position, but be ready also to hear any feedback to be taken into consideration.

History proves that the storm time and age, not able to change the basic joints culture. Namely the belief in Essence, the Most High, Creator and togetherness in the context of mutual cooperation. Thus the sociological, cultural archetype of leadership is the leadership community Indonesia.

Rasulullah SAW. said: "Verily God created Adam with eight kids nature. Four characteristics of Heaven to experts, the sweet face, eloquent verbal, a pure heart and hands that provide assistance, and four properties to experts Hell, is a grim-faced people, cruel words, a hard heart, hands that will not help ".
Morality based leader with a sweet face, eloquent verbal, a pure heart and hands that provide assistance Leadership Style is Heaven.

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Extraordinary Salaries.

Questions of a mother when I attended a seminar at City Hall "how can I keep my employees, although a small salary?" My answer is not easy to maintain qualified employees.
Yet there is not no way to maintain employee. I am starting a small business, because I started a business without using cash capital, so that my employees are paid a small salary as that of the mother.
Because the ability to pay not possible to pay adequate salaries.

Surely not a salary as a motivating factor, but simply keep the motivation.
One factor that can increase motivation, which can lead to good performance is how the employee can perform.
If you can make our employees excel by providing the opportunity to carry out his idea.



Does the idea was successful or not, but we have been given the chance.
Usually the employee will work hard to prove that his idea is a brilliant idea.

I remember when I was a teacher in one suburban high school headed by a Principal who scratched in my heart the way lead.
Principal was named Mr. Drs. Anggoro. I was in high school as a teacher Permanent Foundation on a small salary,
but I am still eager to teach and provide whatever expertise I have this thing done by another teacher, and even some lecturers who will teach in the schools.
Salary Mr. Anggoro given to the teachers is to give all teachers the opportunity to implement his ideas.

At the time of going to the admission of new students, the teachers collected by the Principal to discuss strategies for these high school students who get a lot.
One of which he was also Lecturer in the ISI named Mr. Supriaswoto, saying "I made Mr. sepanduknya.
I purchased enough material ". "I announced to Mr. Junior High where I teach," Mr. Subarjo. "I made the brochure sir" I said.
All the teachers who gathered at the high school out of each idea and Mr. Anggoro just leave it to teachers to carry out his idea.
Remarkable result, new students in high school is quite amazing. I have learned from Mr. Anggoro of salary.
It turned out that salaries are not with money but with the idea proved beyond a form of money wages.
Unfortunately, down the rules that graduates of the School of Religion should not be a Principal, Mr. Anggoro have finally given up the post.
Mr. Anggoro so long that my life became a teacher was called by the owner. God does have the best scenario.
I felt lost because the new learning a little from him. Hopefully Mr. Anggoro, peacefully at his side.

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MARKET CREATOR STRATEGY

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy)


Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service.

Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations.

Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.

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