Marketing Strategies in a Business Perspective

Marketing strategies that can be used to sell your business products:

Conventional Sales
Sales are common in which each hand (resellers) will achieve a profit from the product being sold. An example is the product sold in stores or supermarkets.

Consignment
Often used by many vendors or company or titip termed sell. Company menitipjualkan their product to resellers. Examples are the books in a large bookstore, or a great diner.



Direst Selling
Is a sales strategy to market the product directly to consumers, no longer through the hands of his hand. For example credit card offers, insurance, membership cards, bank products and so on.

Telemarketing
Means selling long distance, typically emphasize sales through sound. For example credit card issuing bank or a large computer company.

Member Get Member (MGM)
Strategies that take advantage of existing customers to reach new customers. Almost all publishers or phone companies have used this trick.

Cross Selling
Means to sell other products to the same consumers directly. Almost the same as MGM, which is more focused on consumers.

Take One Boxes
Sales strategy is simple, yet very effective, because this method always standby all the time and little cost. For example in credit card offers, membership, and property by spreading leaflets and application forms.

TV Shopping
Means selling through television. For example in Indonesia, a DRTV or other shopping television media.

Mail Order
Sales are conducted through the mail or post mail. An example is the sale of product accessories, beauty accessories, and so on.

Phone Shopping
There is no direct marketers such as in telemarketing, there's only salesperson who took the call. Almost similar to mail order, it's just a shopping phone payments via cash, transfer or credit card upon receipt.

Company Referral
Strategies that take advantage of other companies whose products are different, but still has something to do product that will be marketed by your firm. For example computer stores that offer services ISP (Internet Service Provider).

Multi Level Marketing (MLM)
Many tips for MLM strategy. However, most important, if it followed a MLM network, then there is a ban for not following any other MLM.

E-Commerce
Sales strategy through the Internet, even without the product on offer though. Example beritanet.com, andipublisher.com, and so on.

Affiliate Program
Is a sales program that put the company website banner ads to other companies. This affiliate program is also called a referral company cyberspace era.

Viral Marketing
Is a combination of network marketing programs and the Internet. Marketing is not MLM, not just e-commerce, and implemented in an offline and online.
Source: www.beritanet.com
Source: Book "The Art of Selling: Perspectives Business, Sales Ideas And Marketing Strategies"
Author: Ali Arifin
Publisher: Andi Offset