Three Kick-Business Strategy

What is it that makes Microsoft continues to prosper? Then why Nokia cell phone could be a product of the most widely loved by the consumers? And what makes a BMW for decades continues to be the icons of prosperity that people continue to be hunted? Learning from success stories of global companies leading in serving customers, it seems there is some wisdom to be learned. The main lesson that can be taken is this: that the process of serving the customer turned out to have started with the correct choice of strategy. In other words, the process of serving the needs of customers did not emerge suddenly from the sky, but the choice must be aligned with corporate strategy (corporate strategy) that has been disconnected.


In this context there are three moments that are often applied strategies by world-class companies. The first step that is the preferred strategy of product leadership oriented (product advantage). Companies in this category are always trying to create products with premium quality, and always one step ahead compared to competing products. They do not hesitate to spend large parts of its R & D to create products that ciamik. Intel is known for its Pentium series probably the most perfect examples for this category. Or too Haute couture companies like Louis Vuitton bag fame with his product. And of course, we must point to the BMW and Ferrari, two automotive manufacturers that always creates products legendary nan captivating.

Kick The second strategy is the choice of operational excellence-oriented (operational excellence). For companies in this category, the most important is to build a super efficient business processes. He hoped, with the efficiency of this process, they were able to reduce production costs, and ultimately would be able to sell their products with more competitive prices. Dell, the Texas computer company, is a sample worth mentioning in this category. With the model and a very efficient business processes, they are able to create desktop products with lower prices than its competitors komptetitif, a sort of IBM and HP.

Kick the latter is the choice strategy based on customer intimacy (intimacy with the customer). For companies in this category, the main thing is to build an intimate relationship with its customers; in hopes of creating lasting relationships. Many companies in the field of hospitality and also flights melakoni this strategy in order to build loyalty among pelangggannya. Harley Davidson is also very famous for its incredible intimate relationship with its users, so they can build a very intense fanaticism with millions of fans in the entire universe.

Of course, many companies are also combining different stance, and not just focus on one moment. Honda for example, than is known to have excellent products, also known to have a very efficient business processes. Similarly, Singapore Airlines. In addition to having a ciamik aviation products, they also have expertise in building an intimate relationship with its customers.

Thus, the three stance put forward a proper business strategy. Row of the step that when performed with high precision is guaranteed to deliver the players in the Ark of excellence.